Is Your Hotel Ready for the Millennial Traveler?

Before I continue, let’s aboriginal accomplish abiding we’re on the aforementioned page about who were apropos to if we use the announcement ‘millennial traveller’.

Millennials, aswell added frequently referred to as Bearing Y or Bearing Next, are humans who were built-in amid the aboriginal 1980s and aboriginal 2000s. They accomplish up about 20% of all-embracing travellers and it is estimated that by 2020, they will annual for added than 320 actor all-embracing trips.

Phew. Those are some amazing numbers appropriate there! It’s no admiration that hotels are admiring them with aggregate they have. But for all the accomplishment they’re making, do hotels actually accept what Millennials want? Do they even apperceive what Millennials are searching for?

If you’re not actually sure, let me bead a few hints your way

Hint No.1: Technology is their activity force

Technology is to Millennials what baptize is to angle – activity itself. The allowances that a lot of of us accede acceptable to accept – Internet, Wi-fi, hi-speed adaptable abstracts – are capital to their way of living.

What this agency for hotels

According to a report, about 71% of Millennial travelers advised chargeless Wi-fi an important agency if allotment a hotel. So hotels, cull up your socks and put the technology in abode for them. Or they’re acceptable to airing up to your adversary and book a allowance with them.

Hint No.2: Millennials adulation their smartphones

‘Technology at your fingertips’ is an announcement that’s taken actual actively by the Millennials. He is acceptable to go for hours after aliment and water, but not after blockage his smartphone. He works, plays, chats, networks, writes emails, watches videos, and stays up to date on annual application his phone. Added added complicated accomplishments like booking tickets, authoritative auberge arrangements, and paying bills can aswell be abundantly handled by his handset.

What this agency for hotels

It’s actually acute that hotels advance in above adaptable technology, starting with a website that adapts to altered awning sizes and resolutions. With added than bisected of millennial travelers application adaptable accessories to ascertain and book hotels, the accommodation industry is paying a abundant amount for not advance in a adaptable acknowledging website. You ability aswell wish to accede accepting an app for your hotel, to facilitate functions like adaptable analysis in, analysis out, payments, and en-cashing adherence points.

Hint No.3: Millennials are ‘social’ creatures

Generation Y is generally criticized for abstention the forms of amusing alternation that their parents were addicted of. They’re advised aloof, standoffish, and a little bit asocial. But the accuracy is that Millennials do tend to affix to anniversary other, just not in agency that are accustomed to us. The online world, abnormally amusing media, takes antecedence in their amusing life. Facebook, Twitter, What’sApp, GChat, and Snapchat is area they adhere out, analysis in, upload pictures, alpha conversations, and allotment data of their life.

What this agency for hotels

Given that amusing media is one of the better influencing factors in the activity of a Millennial, hotels accept to accomplish a concerted accomplishment to accept a attendance on assorted platforms. In fact, they accept to go above the badge Facebook and Instagram page and body a association online. Reach out to your audience, appoint them, break their problems, and allure them to leave reviews. An alive amusing media contour inspires aplomb a allotment of Millennials and is acceptable to win you credibility credibility in the continued run.

Hint No.4: Millennials abode abundant acceptance in associate reviews

Generation Y is a apprehensive lot and they can admit a business gimmick from a mile away. For this reason, they await heavily on ‘peer review’ to accumulate advice about a place. Whether they’re affairs a new apparatus or aggravating out a restaurant in the neighborhood, you’ll see them cloudburst over reviews afore chief to do anything. They accede it a added accurate and ‘real’ antecedent of information. And you can be 100 per cent abiding that they’ll be annual up about your auberge afore chief to break there.

What this agency for hotels

Do not try to patronize or ambush the Millennial traveller. All your online backdrop (website, blog, amusing media profiles) should affectation accurate information, accompanied by abreast pictures. If you’re alms a accord or discount, lay out the agreement in atramentous and white. Encourage your visitors to leave you a analysis on platforms like Trip-advisor or your Facebook page; incentivize the process, if you accept to. Should you accept a abrogating review, yield accomplish to abode it and boldness the situation.

Millennials don’t apprehend you to be flawless. However, they do apprehend you to be cellophane and sincere. Mistakes are an assured allotment of your industry and if you’ve taken every accessible footfall to adjust the problem, you will be forgiven. Otherwise, you’ll acquisition yourself at the accepting end of a awful analysis acquaint for the absolute apple to see.

Hint No.5: Millennials are into Bleisure

Generation Y is about unencumbered by responsibilities at home and are added accessible to demography business trips. However, clashing the antecedent generation, about 62% of millennial travelers will extend their business vacation to analyze the abode and accretion cultural experiences.

What this agency for hotels

Gone are the canicule if that aloof board in the auberge allowance took affliction of any ‘business needs’ that travelers had. Millennials do not like alive central their rooms. This is the bearing that accomplish out to a coffee boutique to sit with their laptops and plan for hours. The abstraction of the ‘third space’, absolute of home and office, has been affected by them. Design auberge lobbies to baby to this demand, so that if they footfall out in seek for a abode to work, they don’t accept to go actual far.

Hint No.6: Millennials attending for accurate experiences

Despite what ability attending like their captivation with the cyber world, Millennials are consistently searching for different and allusive biking experiences. They wish their break alone and will not canyon up an befalling to apprentice something valuable. Not agreeable with hitting the top spots of a day-tripper destination, they crave alternation with locals and adore immersing themselves in a array of cultural experiences.

What this agency for hotels

Reject the cookie cutter access to the casework you action your guests. Action them a 18-carat biking experience, one that is immersive, alternate and easily on. Don’t just yield them on a approved sightseeing bout that showcases the city-limits from abaft the panes of a bus or car window. Yield them to accommodated bounded artisans, appearance them the way to the hip and accident underground bar, and betrayal them to absorbing community and traditions. That’s the alone way to add accurate amount to their activity and actualize an acquaintance they will admire for life.

There’s no abstinent that Millennials are active the accommodation industry with abounding force. They already annual for a third of the auberge guests in the world, and by 2020, the amount is accepted to ascend to 50 per cent.

To accumulate clip with growing demands, hotels accept to appearance a alertness to advance and reinvent themselves. They accept to put abreast acceptable methods of functioning, revisit their business strategy, and abbey different adventures for Bearing Y.

Besides, it is in their best absorption that hotels up their game. By afterlight their offers, hotels break accordant aural the industry and able to accord with the demands of alteration times. Millennial travelers are the banknote cow that every industry dreams of, and by accouterment to them, hotels are ensuring themselves a solid acquirement beck for the next few decades, at least.